За концептуализацията на време и пространство в съвременната комуникационна действителност
On the conceptualization of time and space in the modern communication reality

Summary/Abstract: The paper focuses on the new optics of interpretation of social processes of the global scale that take place in the past three decades. The transformation of concepts of time and space is discussed as a key characteristic of postmodern society that is represented in contemporary commercial advertising of communication technologies. Analyses is based on the Theory of Network Society developed by Manuel Castells and Theory of Liquid Modernity proposed by Zygmunt Bauman.

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