Технологичният одит като инструмент за формулиране на иновационни стратегии
The Technological Audit as a Tool for Development of Innovation Strategies
Author(s): Elitsa LazarovaSubject(s): Economy
Published by: Стопанска академия »Д. А. Ценов«
Keywords: innovations; innovation activity; technological audit; innovation potential; innovation strategy; leadership strategy; technological follower strategy; technology transfer
Summary/Abstract: The article focuses on some important planning aspects of the development of business innovation strategies. An emphasis is put on procedural specifics of the technological audit of companies in the cosmetics sector. The possible parameters for utilization of their innovative potential have been outlined.
Journal: Електронно списание »Диалог«
- Issue Year: 2011
- Issue No: 02
- Page Range: 80-98
- Page Count: 19
- Language: Bulgarian