On Wittgenstein’s Concept of Visual-Language Game
On Wittgenstein’s Concept of Visual-Language Game

Summary/Abstract: This study aims to discover if language reveals reality, we are offered an unchanged picture of the every day life. I would also like to analyze and determine if reality could be influenced by the language games or if the language games could influence reality. In the first part of the paper I will talk about the visual communication as language games, present in our daily lives. In this case, I will try to see if the language games used in psychoanalysis, neuro-marketing and neuropsychology are objective and valid. This particular study has as a starting point Wittgenstein’s late philosophy. Another part of this paper will focus on the criteria established by the cognitive and behavioral nature of the language, trying to place this sequence inside the traditional philosophical science. The cultural change that we are experimenting nowadays needs a visual education as soon as possible. Ignoring this issue proves a passive and easily manipulative scion. Living among other people makes us vulnerable, and this happens because we have psychological boundaries. Our psychological boundaries are the ones which enable us, the ordinary human beings, to gain control over the events, to divide our interests, to separate good from evil. These boundaries contain the pragmatic and economic goal of today’s man. They also reveal the impossibility to stop the pseudovaluation to invade the free will of our conscience.

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