AZERBAYCAN GİYİM SEKTÖRÜNDE DİJİTAL PAZARLAMANIN GELİŞİM PERSPEKTİFLERİNİN DEĞERLENDİRİLMESİ
EVALUATION OF DEVELOPMENT PERSPECTIVES OF DIGITAL MARKETING IN THE CLOTHING SECTOR IN AZERBAIJAN

Summary/Abstract: The article studies the development trends of digital marketing in the clothing sector in Azerbaijan, analyzes the current development of the digital marketing market, identifies the impact of digital marketing on the mechanism of consumer attitude to the brand and the prospects for branding in our country. A lot has changed in the world of marketing over the last 10 years. Advances in technology, increasing network width, and increasing mobile devices are changing our lifestyle by changing our purchasing habits. According to research, there are about 2.7 million Internet users in Azerbaijan, and this number is growing every year. The digital marketing sector will continue to grow in importance over the next 10 years. Digital marketing is already gaining ground in our country, and I hope that this area will take its rightful place in our country. The main goal here is to attract digital marketing customers and ensure that they interact with the brand through digital media services and delivery. Today, the situation with digital marketing in the country is such that organizations create their own marketing departments and try to develop it on their own, which is not always an effective approach. Digital marketing affects social society, but also draws public attention to a particular social event.

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