Zur Relativierung des Textbegriffs in der Übersetzung der medialen Ära
About the relativisation of the approach to text in translation in the media era

Summary/Abstract: The article concerns the problem of changes within the linguistic approach to text from the perspective of the new multimedia surrounding of texts and the influence of the interfactors on the translation process itself. The factors on which the approach has been created are partially well known: intertextuality, intersemioticity, interculturality, and indexicality. The main role fulfills in the approach the term interculture understood as a knowledge domain around primary texts according to Even-Zohar’s polysystem theory.

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