Бренд территории как фактор конкурентоспособности региона (на примере Пензенской области)
Territory Brand as a Factor of Region Competitiveness (on the example of Penza region)
Author(s): Inna Evgenievna Medushevskaya, Ekaterina Valerievna TomaevaSubject(s): Economic development, Marketing / Advertising
Published by: Altezoro, s. r. o. & Dialog
Keywords: brand; brand of territories; the trademark; the competitiveness of the region; Penza region;
Summary/Abstract: The article describes the brand of territory as a factor of the region competitiveness. The examples of territory brands from the world and Russian practice are analyzed. The possible options for the brand for Penza region are proposed.
Journal: Traektoriâ Nauki
- Issue Year: 2/2016
- Issue No: 03
- Page Range: 47-58
- Page Count: 12
- Language: Russian