Anglicisms in German Business Press: An Analysis of two News Magazines Cover Image

Anglizismen in deutscher Wirtschaftspresse: Vergleich zweier Nachrichtenmagazine.
Anglicisms in German Business Press: An Analysis of two News Magazines

The Influence of the Current Pandemic on the Lexis

Author(s): Edina Borovská, Simona Tomášková
Subject(s): Language and Literature Studies, Theoretical Linguistics, Lexis
Published by: Pedagogická fakulta Univerzity J. Selyeho
Keywords: Anglicisms; news; business; language of the press

Summary/Abstract: The presented paper concentrates on Anglicisms in German press. We aim to analyse business articles of two news magazines: Der Spiegel and Focus Online in order to determine the absolute frequency of Anglicisms. The selection of the mentioned news sources is based on their high selling volumes. The quantitative and qualitative analyses reveal comparable results in both magazines. The majority of obtained Anglicisms are nouns. They are followed by adjectives, adverbs and verbs in Spiegel whereas in Focus the frequency of verbs precedes that of adverbs. This difference, though, appears to be marginal. Authentic examples are given to illustrate the various contexts in which Anglicisms and their compounds are being used. Furthermore, their word-formation process as well as their semantics are being dealt with. Anglicisms seem to be used in order to discuss the current situation in the world related to the pandemic, to refer to information technology and in cases when their usage is believed to be more economic than that of German terms. The employment of Anglicisms in the analysed documents does not seem to be excessive. On the contrary, their usage follows plausible reasons.

  • Issue Year: 16/2021
  • Issue No: 2
  • Page Range: 19-34
  • Page Count: 16
  • Language: German