İŞLETMELERDE KRİZ YÖNETİMİ ve LİDERLİK İLİŞKİSİ
CRISIS MANAGEMENT AND LEADERSHIP

Summary/Abstract: In crisis situations, a leader's attitude can determine the future of the organization. Therefore, these leaders need to be experts in crisis management and have confidence in their social skills. Crises put a company's operation and reputation at risk. Good crisis management seeks to mitigate damage caused by an abnormal situation. In this case, it is important to guide the actions of leaders to make efficient decisions that are beneficial for the company. Assuming corresponding responsibility, setting an example, and managing communication tools effectively restores the credibility of the affected organization. While the communications department or PR Agency may stand up for the organization, the role of the manager, who is the main leader of the company, cannot be replaced. Crisis management actions provide calmness, guide employees and promote peace of mind. Likewise, it shows that the situation is under control and that the leader and team have the tools to deal with the consequences. Crises cause panic among the affected population. In this situation, the leader must assertively communicate information by handling sensitive data with the crisis team and adapting with empathy. Reducing confusion, being persuasive, and putting your employees at ease are also necessary actions to demonstrate strong leadership. Leadership in times of crisis involves putting a leader's knowledge, skills and experiences into practice. During these times, the leader needs to demonstrate their ability, level of preparation, and even openness to new learning. The aim of our study is to examine leadership roles and importance in crisis management.

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