Author(s): Muhamed Jusić
Subject(s): Social Sciences
Published by: Rijaset Islamske zajednice u Bosni i Hercegovini

Summary/Abstract: Media literacy is part of communicology, which is increasingly developing as a consequence of the shock of communication revolution and global media trends. Today, this educational process is defined as the „ability to access, analyse, evaluate and send messages through the media“, and in the majority of developed countries of the world it is an integral part of the teaching process. Those societies do not leave it to the individuals to independently care for and unsystematically cope in the acquisition of that knowledge, but instead give impetus to different social strategies of „media literacy“ by following positive international examples and recommendations. The author suggests that in the absence of state initiative to become active in the sphere of „media literacy“ of its citizens, the Islamic Community, due to the sensitivity of the media image of the imams and the indispensability of the use of media and new communication technologies for successfully carrying out the mission of the imam in the 21st century, especially with the youth, should be the first to take steps towards introducing the principles of „media literacy“ into the educational process. Furthermore, the author leaves the possibility to, within a wider strategy of public relations of the Islamic Community in Bosnia and Herzegovina and through specialist seminars (which regularly occur in the Islamic Community when it comes to other topics), begin activities in „media literacy“ of the already employed imams, religious instructors and even jamat (congregation) members.

  • Issue Year: 2009
  • Issue No: 39
  • Page Range: 23-26
  • Page Count: 4
  • Language: Bosnian