MARKETING STRATEGIES AMONG COMPANIES IN THE POLLOG REGION
MARKETING STRATEGIES AMONG COMPANIES IN THE POLLOG REGION

Summary/Abstract: Marketing strategies are beyond any doubt a gateway to success in doing business nowadays. Although a great body of knowledge exists on marketing strategies in general and marketing strategies for SME’s in particular, the fact remains that when it comes to the Polog region there is a sufficient lack of data regarding the implementation of marketing strategies even by the most successful companies and managers in the region. Totally aware that the lack of finance and being over focused on daily survival are among the main factors affecting such situations, the paper strives to provide insides regarding other key factors that cause the lack of implementation of marketing strategies in the region in an attempt to identify what can be done to improve the level of implementation of marketing strategies by SME’s in the Polog region.

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