EVIDENCE FROM ALBANIA ON BUSINESS SOCIAL RESPONSIBILITY
EVIDENCE FROM ALBANIA ON BUSINESS SOCIAL RESPONSIBILITY

Summary/Abstract: To produce, to sell or to trade products or services is only one side of the coin. The other side is the care for those factors that are used in order to achieve business missions. In this context I have raised this line of reasoning is a scientific article, which intends to address this issue of great importance in the business world. Business social responsibility is a relatively new concept with a very important impact on the management of relations between the business world and the environmental and human world. The paper attempts to analyze all aspects of this notion that the world is wide bends integrated today, starting with the definition, up to advantages and criticism. Also part of the paper is a survey made in connection with the recognition of this notion or its application in the Albanian business. From the analysis made, we can say that this notion is developed and globalized very well in our country. It needs more time to be aware of it in making social responsibility meaningful by businesses. The concept is recognized conceptually, but specifically has not been done almost anything about the management of damages caused to the environment or society.

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