Social Influence Processes: The Concepts of Persuasion and Manipulation Cover Image

Perswazja i manipulacja w kontekście procesu wywierania wpływu w grupie
Social Influence Processes: The Concepts of Persuasion and Manipulation

Author(s): Renata Winkler
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Krakowie
Keywords: persuasion; manipulation; influence process; cooperation

Summary/Abstract: The paper looks at the issues of persuasion and manipulation. The first aim of the paper was to distinguish persuasion from manipulation, in terms of both their similarities and differences. The phenomenon of persuasion is appropriate in cooperation, while manipulation is more appropriate in competitive settings. The second part of the paper discusses the typology of persuasion and manipulation techniques.

  • Issue Year: 871/2011
  • Issue No: 03
  • Page Range: 167-180
  • Page Count: 14
  • Language: Polish