Development of Marketing Science and Studies in Lithuania
Development of Marketing Science and Studies in Lithuania

Summary/Abstract: The article presents results of theoretical and empirical studies, carried out by scientists and researchers in Departments of Marketing. Considering the analysis of research works it could be stated that several problematic areas should be revealed as the majority of research works were related with them. Results, related with theoretical and empirical studies on consumer behaviour and brand management, are presented in doctoral theses and scientific publications. It has to be noted that the topics on marketing conceptions and e-business development have recently become most discussed. The results of theoretical and empirical studies are reviewed in the article as well. The research related with the definition and perception of marketing terminology could be singled out as extremely significant and timely. Summarizing research works conducted by scientists of Marketing Departments, it is important to indicate their input while performing various international projects. Theoretical introduction on marketing teaching, study programmes and specialist training as well as organizational and practical issues, discussed in research works of the scientists of Marketing Departments, are presented in the article. Summarizing the development of marketing studies it is revealed that scientists primarily attempted to develop and publish scientific literature, intended for marketing studies and qualification training in the Lithuanian language. Conclusions, based on study results are presented at the end of the article.

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