COMPARISON OF HUNGARIAN AND ROMANIAN SOFT DRINK PRODUCER COMPANIES BASED ON THEIR FINANCIAL SITUATION
COMPARISON OF HUNGARIAN AND ROMANIAN SOFT DRINK PRODUCER COMPANIES BASED ON THEIR FINANCIAL SITUATION

Summary/Abstract: Numerous companies have become global, establishing their operation on fluid intake as a basic human need. Over time, the technology associated with the production of soft drinks has developed dynamically, which has also caused increasing competition among the participants of the sector. However, the intensification of the competitive situation is significantly amplified by the rapidly changing and increasingly diverse consumer needs. Based on the above, examination of the industry and examination and comparison of each country's sectoral performance is essential for successful operation. There is more and more competition among the companies operating in the sector to attract and retain the attention of consumers; thus, it is essential to constantly innovate and monitor the activities of the competitors. In the current case, the aim is to compare the short-term liquidity of the Hungarian and Romanian soft drink sector in the period between 2015 and 2019. In the course of the study, the main question is which companies (of which country) performed better in terms of liquidity in the short term within the dynamically changing competitive environment.

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