Why are you amused:
Why are you amused:
Unveiling multimodal humour from the prototype theoretical perspective
Author(s): Qiaoyun Chen, Guiying JiangSubject(s): Social Sciences, Language and Literature Studies, Media studies, Theoretical Linguistics, Applied Linguistics, Communication studies, Pragmatics, Cognitive linguistics, Descriptive linguistics, Theory of Communication
Published by: Krakowskie Towarzystwo Popularyzowania Wiedzy o Komunikacji Językowej Tertium
Keywords: multimodal humour; incongruity theory of humour; prototype theory;Cognitive Linguistics;
Summary/Abstract: This paper looks at multimodal humour through the lens of prototype theory in the framework of conventional incongruity theory of humour, aiming for a unified linguistic and semiotic approach to humour. From this perspective, humour can be achieved through the following three aspects of linguistic and non-linguistic categories: 1) prototypicality versus nonprototypicality of category members; 2) the family resemblance shared by category members; 3) vague inter-categorical boundary. The cognitive mechanisms behind this type of multimodal humour and its comprehension are discussed. The intermodal relationships involved are examined and categorised into two major types: complementary and noncomplementary ones.
Journal: The European Journal of Humour Research
- Issue Year: 6/2018
- Issue No: 1
- Page Range: 62-84
- Page Count: 23
- Language: English