SPORTS PRESS IN THE CURRENT CONTEXT OF SPORTS MEDIA EXPLOSION. TOWARDS AN INTERDISCIPLINARY APPROACH OF SPORTS JOURNALISM
SPORTS PRESS IN THE CURRENT CONTEXT OF SPORTS MEDIA EXPLOSION. TOWARDS AN INTERDISCIPLINARY APPROACH OF SPORTS JOURNALISM
Author(s): Ioana FloreaSubject(s): Politics / Political Sciences
Published by: Studia Universitatis Babes-Bolyai
Keywords: sports media explosion; commercialization of sports; broadcasting rights; infotainment; media exposure; public image management; spectators sports; media sports.
Summary/Abstract: The article deals with the issues of sports journalism in the current context of increased sports commercialization. Focusing on specialized print media but also emphasizing some characteristics of broadcast media, the article proposes a definition of sports press and a short analysis of the current features of sports media market. The extent to which sports media shapes competitions and the influence of modern PR management on the accuracy of sports broadcasting are issues worthy of research in an age where economic and advertizing interests have a negative impact on the independence of sports journalism.
Journal: Studia Universitatis Babes-Bolyai - Ephemerides
- Issue Year: 55/2010
- Issue No: 2
- Page Range: 33-47
- Page Count: 14
- Language: English