EMOTIONAL ASPECTS AND MANAGERIAL EFFECTIVENESS IN FACE-TO-FACE BUSINESS NETWORKING GROUPS
EMOTIONAL ASPECTS AND MANAGERIAL EFFECTIVENESS IN FACE-TO-FACE BUSINESS NETWORKING GROUPS

Summary/Abstract: There is an increasing interest in the rarely researched, unsolved problem of managing the activity of business face-to-face networking groups for business owners for the benefit of group members and managers. The main question is what managers should do for more effective recruitment, extended participation and reduced leaving of members, three major criteria for securing success. The article presents the findings and conclusions of a case study research conducted as part of the PhD research about the emotional aspects in activities of the participants in these groups and their influence. The surprising findings show that the participants assigned to the group manager's authority and managerial style the fundamental expectation that their needs be satisfied by the manager. This paper shows that meeting the members' main identified emotional needs that are strongly influenced by the manager's behavior and style is practically a necessary condition for improving managerial effectiveness. The recommendation for managers is to adopt a strong people-oriented style with much more sensitivity and readiness to satisfy emotional needs, instead of a rigid bureaucratic style that is focused on keeping the group framework and procedures. The findings and the conclusions contribute to academic knowledge and to the benefit of group members and managers by presenting a more successful managerial route from the emotional aspect that contributes to the business success.

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