CRM, loyalty programs and cooperative’s nature Cover Image

CRM, програма за клиентска лоялност и природа на кооперацията
CRM, loyalty programs and cooperative’s nature

Author(s): Ivan Boevsky
Subject(s): Social Sciences, Economy, Education, National Economy, Business Economy / Management, Higher Education , Accounting - Business Administration, Marketing / Advertising, Human Resources in Economy, Business Ethics, Socio-Economic Research
Published by: Нов български университет
Keywords: Strategic Marketing-Management; CRM; Customer Value; Loyalty Programs; Cooperative

Summary/Abstract: Nowadays, in the face of a huge flow of information/misinformation and increasing consumerism, values are being blurred and we are almost not absorbed in our daily lives of genuine universal human values. In this regard, investor-owned firms make a significant effort and devote a significant part of their financial resources for implementing CRM and a loyalty program, through which they seek to create customer value. In my article, I show that there is an organizational form of doing business called cooperative, which emerged in its modern form in 1844. in the city of Rochdale, England, which incorporates in its theoretical, ideal concept both, a substantial part of the genuine universal human values and the core building blocks of CRM and the customer loyalty program.

  • Issue Year: 4/2019
  • Issue No: 1
  • Page Range: 15-31
  • Page Count: 17
  • Language: Bulgarian