INFLUENCE OF BEHAVIOUAL BIAS ON INVESTMENT DECISIONS OF INDIVIDUAL INVESTORS IN DELHI NCR
INFLUENCE OF BEHAVIOUAL BIAS ON INVESTMENT DECISIONS OF INDIVIDUAL INVESTORS IN DELHI NCR
Author(s): Aarzoo SharmaSubject(s): Business Economy / Management, Political economy, Cognitive Psychology, Financial Markets, Marketing / Advertising
Published by: Editura Tehnopress
Keywords: influence of behavioual bias; investment decisions; individual investors; Delhi NCR;
Summary/Abstract: This paper identifies the behavioural bias of individual investors in Delhi NCR. Investment decision plays a significant role in one`s life and it is affected by various factors, behavioural bias being one of the most important factor. It is a complex process. As far as risk is concerned, human behaviour has changed drastically over the time and an effort has been made to explore its effect on investment decision. A interview and well structured questionnaire will be distributed among 352 investors to know their behavioral bias score and its impact on investment decision.
Journal: Journal of Public Administration, Finance and Law
- Issue Year: 2019
- Issue No: 16
- Page Range: 117-126
- Page Count: 10
- Language: English