ŽENA KAO SEKSUALNI OBJEKAT
WOMAN AS A SEXUAL OBJECT

Summary/Abstract: Considering the relationship between a woman and a man, it is clear that there are differences between them. There are innumerable ways to show how gender equality is breached and how women are placed in the background. This problem is rooted in the traditionalistic understanding of the relationship between man and woman, family, and patriarchy. In accumulation these problems build the walls of stereotypes and prejudices against a woman and her relationship with a man and also with the rest of the world. A woman represented in any form of commercialistic propaganda, especially at cosmetic launches, the fashion industry, and numerous other industries is being exploited as an object, specifically as a sexual object. A woman is represented as an accessory to a man, with a primary goal of satisfying his urges and needs. She is being subordinated to a man, this time as a toy. Are women aware of that at all? Is this knowledge useful to them? Why is it preferable for women to hear that they are beautiful rather than smart, witty, sensitive? This paper reflects on the fact that there are countless women who do not see themselves as such. There are those who consider worthy and equal, those whose lives are marked by struggle for equality. They are the ones who think for themselves, not according to what commercial contents impose.

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