ANALYSIS OF BUSINESS MODEL INNOVATION IN POST-COVID ECONOMY: DETERMINANTS FOR SUCCESS
ANALYSIS OF BUSINESS MODEL INNOVATION IN POST-COVID ECONOMY: DETERMINANTS FOR SUCCESS
Author(s): Mihaela Cristina BaghiuSubject(s): Supranational / Global Economy, Business Economy / Management, Health and medicine and law, Economic development
Published by: Editura Tehnopress
Keywords: sustainable business models; fsQCA; typology; qualitative comparative analysis; innovation; post crisis pivots;
Summary/Abstract: Post COVID economy addressed in this paper as “The Low Touch Economy” is already undergoing dramatic trends changes and behavioural modifications. Business model innovation subject has gained vital traction within the past years as an academic subject and corporate and start-ups management alike. Nowadays, more than ever, business model innovation could provide answers on where the winners and losers of are in the new normal. There is significant lack of empirical research regarding the increasing diversity of business model innovations in post-COVID global economy, and on their impact on community, business growth and sustainability. With this research, we use a comparative method fs/QCA to assess the business models of a sample of 51 companies in this new emergent economy. Leveraging a set of qualitative data, our analysis identifies 5 dimensions of potentially sustainable business models, revealing a typology comprising 5 ideal types.
Journal: Journal of Public Administration, Finance and Law
- Issue Year: 2020
- Issue No: 17
- Page Range: 7-24
- Page Count: 18
- Language: English