Fadöntés, borvíz és könyveladás
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Sekler identity as branding element in literature

Summary/Abstract: What is the diff erence between Sekler literature and Transylvanian, in case both are written in Hungarian and howdo these concepts manifest themselves within the literary canons of a given historical period? Can elements of Sekleridentity be identifi ed and used in the branding process of literature publishing? My research is focused on the diff erentstylistic, narrative elements of prose following one century of literary branding strategies based on the construction ofSekler identity in Hungarian language literature in Transylvania.

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