Kapadokya Bölgesinin Destinasyon Rekabetçiliğinin Paydaşlar Perspektifinden Değerlendirilmesi
Evaluation of Destination Competitiveness of the Cappadocia Region from the Stakeholders Perspective

Summary/Abstract: The fact that technological developments make international tourism movements easier and faster, also provide the opportunity to access information about destinations more easily attract the destinations to a more intense competitive environment at the regional, national and international levels. Therefore, the importance of research for the evaluation of destination competitiveness is increasing. In this line, this study aims to evaluate the competitiveness of the destinations offering a single product or limited number of products on cultural tourism in termsof many different stakeholders in the case of Cappadocia and to present original contributions to the relevant knowledge. For the purpose of this research, 277 questionnaires were gathered by making use of the sampling technique. As a result of the analysis, it has been observed that all factors of the Cappadocia Region have above average mean values and constitute the strength sof the Region in terms of destination competitiveness. On the other hand, it has been determined that the sub-expressions related to water, sports, recreational facilities and activities represent the weaknesses of the Region needed to be improved

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