Algılanan Kent Rekabetçiliğinin Kent Markalaşması Üzerine Etkisi: Düzce İli Ekoturizm Örneği
The Effect of Perceived Urban Competitiveness on Urban Branding: The Case of Duzce Province Ecotourism

Summary/Abstract: The purpose of this study; is to examine the relationship between perceived urbancompetitiveness and urban branding. The research universe constitutes the province of Düzce. Inthe research, convenience sampling method was selected as sampling strategy. The data werecollected via a survey technique. Accordingly, 423 questionnaires were distributed in total and394 questionnaires were analyzed. Data obtained by using quantitative methods; were analysedvia factor, correlation and multiple linear regression analyzes were performed. According to theresults of the factor analysis, six dimensions related to perceived urban competitiveness and sixdimensions related to urban branding were revealed. Dimensions related to perceived urbancompetitiveness; advanced factor conditions, specialized factor conditions, demand conditions,relevant and supportive industries, firm strategy-structure and competition and the role of thestate. The dimensions of city branding consist of the level of awareness of the city, theattractiveness of the city's physical environment, the level of potential possibilities of the city, thelevel of vitality of the city, the level of awareness of the local people and the quality level of thecity's public facilities. As a result of multiple linear regression analysis; urban competitivenessdimensions (specialized factor conditions, demand conditions and the role of the government)were determined to have a significant impact on urban branding dimensions.

• Details
• Contents