TRADO-MODERN COMMUNICATION: CATALYST FOR PREVENTION OF MOTHER-TO-CHILD TRANSMISSION OF HIV/AIDS AMONG ANDONI WOMEN
TRADO-MODERN COMMUNICATION: CATALYST FOR PREVENTION OF MOTHER-TO-CHILD TRANSMISSION OF HIV/AIDS AMONG ANDONI WOMEN

Summary/Abstract: This adopted qualitative method of data analysis as it relied on empirical submissions by scholars and made a case for the fusion of modern and traditional modes of communication in the fight against HIV/AIDS that has continued to plague people living in Nigeria, especially those in its rural areas. So, the work discusses the synthesis of traditional and modern methods of communication as catalyst for prevention of mother-to-child transmission of HIV/AIDS among Andoni women, due to their precarious situations being residents of rural areas amid illiteracy, cultural values and beliefs. The work adopted Diffusion of Innovation Theory as anchor for the discourse. After exploring the various submissions concerning the merits emanating from the fusion of the two media systems, putting them side-by-side with the peculiar nature of rural people in Nigeria, using Andoni as a case study, it concludes that trado-modern communication is a better communication strategy that should be adopted in the fight against the disease, based on empirical facts concerning their strength in awareness creation, advocacy and spread of innovation in the society.

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