RADIO AWARENESS CAMPAIGN AND PUBLIC ATTITUDES TOWARD FLOOD IN ABUA/ODUAL AND AHOADA WEST LGAS OF RIVERS STATE, NIGERIA
RADIO AWARENESS CAMPAIGN AND PUBLIC ATTITUDES TOWARD FLOOD IN ABUA/ODUAL AND AHOADA WEST LGAS OF RIVERS STATE, NIGERIA

Summary/Abstract: Flood has continued to threaten some parts of Nigeria, 72 years after the first incident was recorded, and eight years after the contemporary dimension of its surge was recorded in several parts of the country. In the aftermath of the 2012 flood disaster, government and several institutions vowed to intensify campaign against flood in Nigeria. The media (broadcast media in particular) as the most accessible medium to people in Nigeria is, therefore, considered so much for awareness creation on dangers of flood. Consequently, this work studied radio awareness campaign and public attitude toward flood in Abua/Odual and Ahoada West LGAs of Rivers State, Nigeria. It adopted survey methodology to generate data from a sample of 400 respondents. The study, among other findings, unraveled that residents of Abua/Odual and Ahoada West were exposed to awareness campaign in 2019 by radio stations in Port Harcourt. It, however, established that the radio stations seldom carry out awareness campaign, while the residents do not obey messages from the radio stations. In view of this, it is recommended that Radio stations in Port Harcourt should ensure that awareness on flood is carried out often, and through all their programmes. It is also recommend that residents of Abua/Odual and Ahoada West LGAs should obey radio messages concerning flood and embrace them with seriousness, among other recommendation.

• Details
• Contents