Marketing koncept pametnih gradova
Marketing concept of smart city

Summary/Abstract: For the first time in human history, most of the world's population lives in urban areas, and a smaller part of it inhabits rural areas. The world's population is increasing day by day, and at the same time the number of people migrating to cities. Migration to cities and accelerated urbanization pose a number of challenges and problems to humanity that accompany these processes. Lack of resources, their uneven distribution and overexploitation, environmental and social problems, are just some of the problems that humanity faces during the process of rapid urbanization. In response to the problems that accompany urban migration and accelerated urbanization, a theoretical concept called the "smart city concept" has emerged, a potential tool to create a framework for transforming cities into smart cities and solving accompanying problems, which follow the process of their transformation. The subject of this paper is the research of who will help to better understand what the concept of smart cities is and what are the key elements of that concept. What are the problems and challenges that cities face during the transformation into smart cities, what are the ultimate goals of these transformations and in what way, with the use of existing knowledge and technologies, can they best perform these transformations while respecting the principles of sustainable development.

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