GENDER PERSPECTIVE OF IMPRESSION MANAGEMENT STRATEGIES AMONG YOUNG ADULTS
GENDER PERSPECTIVE OF IMPRESSION MANAGEMENT STRATEGIES AMONG YOUNG ADULTS

Summary/Abstract: As a relatively new research topic in local context, the study of the impression management strategiesamong young adults from the gender perspective is relevant both theoretically and empirically. Thetheoretical significance lies in the need for a comparative analysis of classical and recent studiesconducted in various countries. Empirical investigation is of interest especially from the perspective ofgender study of the phenomenon to identify and compare impression management strategies, used byyoung men and women in various contexts and interactions in the local environment (interpersonalrelationships, workplace, organizational or public space), thus, we find this research actual as it wouldprovide a better understanding of the strategies that young men and women use in to create a favourableimage of themselves in various social contexts but also to suggest intervention for a better impressionmanagement of the public image in various social contexts by young adults and not only. Although at theinternational level, there are several studies analysing impression management strategies, at the nationallevel, such studies are a few. In this sense, the studies carried out abroad served as conceptual support inthe elaboration of the empirical approach carried out in the present research. Given the fact thatimpression management strategies are quite varied, we start from the premise that we will identify notonly the strategies used in various social contexts but also differences in their manifestation and intensity,between men and women

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