BLUE OCEAN - NECESSARY BUT NOT ENOUGH
BLUE OCEAN - NECESSARY BUT NOT ENOUGH

Summary/Abstract: We are facing a major change, even if there are not many who accept this fact and try to cling to the last powers of this competitive market and it must be accepted that using the same methods can not continue, information flows change, that the one who has the vision on researching, finding and implementing the right solutions will survive and that if you wait for the situation to resolve itself you will fail in the face of this process of globalization and geo-modernization. It must be understood that in reality things do not remain never on the spot. They are constantly evolving. Operations are improving, markets are expanding, and players are coming and going. History shows us our underestimated ability to innovate continuously. A competitive market, called the Red Ocean, will always exist and will always be a reality of economic life. But as supply outstrips demand in more and more fields, competition for some of the shrinking markets, while necessary, will not be enough to sustain high performance. Companies need to see beyond the competition. To make new profits and growth opportunities, you need to create blue oceans

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