Pandemic and Public Service Media: Lessons from Finland
Pandemic and Public Service Media: Lessons from Finland
Author(s): Minna Aslama Horowitz, Ritva LeinoSubject(s): Media studies, Health and medicine and law, ICT Information and Communications Technologies
Published by: Tallinna Ülikooli Balti Filmi- ja Meediakool
Keywords: Covid-19 pandemic; Finland; Public service media; Finnish Broadcasting Company; Public communication;
Summary/Abstract: This essay discusses the global context of public communication during COVID-19, as well as some specific lessons learned from public service media (PSM), specifically from the Finnish Broadcasting Company (Yleisradio, Yle). We address the role of PSM as a national information channel during crises and as a sustainable element in the media system, points to the need to understand its role beyond news and to develop new interactive alternatives to global platforms, and calls for PSM organizations to address its audience – not as consumers – but as people with needs for information, entertainment, learning and meaningful interactions.
Journal: Baltic Screen Media Review
- Issue Year: 2020
- Issue No: 8
- Page Range: 18-28
- Page Count: 11
- Language: English