Distributor Strategies in the Face of Closed Cinemas: Norwegian Responses to Covid-19
Distributor Strategies in the Face of Closed Cinemas: Norwegian Responses to Covid-19
Author(s): Marius ØFSTISubject(s): Business Economy / Management, Health and medicine and law, Film / Cinema / Cinematography, ICT Information and Communications Technologies
Published by: Tallinna Ülikooli Balti Filmi- ja Meediakool
Keywords: Norway; Pandemic situation; Covid-19; Cinema lockdown; Scandinavian VOD-services;
Summary/Abstract: This article examines the choices made by Norwegian distribution companies during three key phases of cinema lockdown and reopening in 2020. Though the article mainly aims to chronicle this particular moment in time I find that Norwegian and Scandinavian VOD-services acted differently than international services and that, while distributor companies used several different strategies in the face of sudden change, no one was close to recouping the losses from the lack of ordinary cinematic exhibition.
Journal: Baltic Screen Media Review
- Issue Year: 2020
- Issue No: 8
- Page Range: 54-66
- Page Count: 13
- Language: English