BENČMARKING KAO INSTRUMENT UPRAVLJANJA
BENCHMARKING AS A MANAGEMENT INSTRUMENT
Author(s): Petar Tamamović, Mersiha SlipičevićSubject(s): Business Economy / Management, Marketing / Advertising
Published by: Visoka škola “CEPS – Centar za poslovne studije” Kiseljak
Keywords: planning; research; implementation; marketing;
Summary/Abstract: The globalization of economic flows, the commitment to rapid technological development, and the unification of consumer demands have resulted in the intensification of competition at all levels, especially in the field of creating and implementing innovations. Global competition is growing stronger and more numerous, and businesses must make increasing efforts, especially in the field of research and development of quality and marketing, in order to be able to take, maintain and develop a stable position in the market. Benchmarking in the best way provides an answer to where an organization is at one point in the market.
Journal: Društvena i tehnička istraživanja
- Issue Year: 2020
- Issue No: 2
- Page Range: 188-195
- Page Count: 8
- Language: Bosnian