The Structure of Spanish Mass Retail: a Reflection of Cultural Uniqueness? Cover Image

La structure de la grande distribution en Espagne : un reflet d’une singularité culturelle ?
The Structure of Spanish Mass Retail: a Reflection of Cultural Uniqueness?

Author(s): Christian Coffi Hounnouvi
Subject(s): Anthropology, Economic development, Marketing / Advertising
Published by: Risoprint
Keywords: regional marketing; development strategies; Spain; multicultural context;

Summary/Abstract: This paper deals with the structure of the retail sector in Spain. This country shows an interesting particularity: unlike other European countries, it has a lot of small regional groups that are well rooted in their respective areas and are able to compete with the giants of the sector. What are the reasons that can explain this feature? Which strategies do those regional companies use to remain competitive? These are some of the questions that we will answer in the following work.

  • Issue Year: 11/2018
  • Issue No: Special
  • Page Range: 211-225
  • Page Count: 15
  • Language: French