Produits de Bretagne, « Produit en Bretagne »
Brittany Products, ‘Made in Brittany’
Author(s): Sophie GondolleSubject(s): Economy, Customs / Folklore, Marketing / Advertising
Published by: Risoprint
Keywords: Breton products; regional products; « Produit en Bretagne »; sea products; folklore; publicity;
Summary/Abstract: In a context of globalization, does the regional identity of products allow to maintain and revitalize the local economy?Duplicating the heritage building process, the marketing approach tends to reduce the cultural motives and empty them of their meaning, at the risk of restoring only a consumable image of the region. Our study focuses on Breton products.
Journal: Revue Internationale d'Études en Langues Modernes Appliquées
- Issue Year: 11/2018
- Issue No: Special
- Page Range: 69-79
- Page Count: 11
- Language: French