Značaj i odnos mobilnog i imejl marketinga
The importance and relation of mobile to e-mail marketing

Summary/Abstract: Digital marketing represents the basic infrastructure for modern entrepreneurship. The potential in the panorama of available digital services, opens up new possibilities in the non-traditonal form of entrepreneurship, which seeks its refuge in developing a new model of contemporary entrepreneurship. These channels, among others, encompass mobile and e-mail marketing communications. Both of the mentioned digital channels are considered absolutely essential for the organisation of modern business practices, which were until recently considered to completely separate forms of marketing communication. However, due to the progress of technology there was a mutual practical addendum, and even a union.

• Details
• Contents