Važnost društvenih mreža za promociju malih i srednjih preduzeća
IMPROVING THE EFFECTIVENESS OF MAKING AND GIVING PRESENTATIONS

Summary/Abstract: Market-oriented small and middle-sized enterprizes produce products in accordance with customer requirements. Sources of competitive advantage of small and middle sized enterprises are low cost, innovation and speed. Internet enables presence to SMEs in the global market at much lower costs. In addition to this, customers adapt quickly and adjust production program to needs and requirements of consumers. Social networks like Facebook, YouTube and Twitter have become important and indispensable part of presentation as well as of company’s communication with the environment.

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