Osobliwe lata siedemdziesiąte. Wesołego Alleluja, Polsko Ludowa!
Happy Halleluiah, People’s Poland!

Summary/Abstract: Socialist realism was proclaimed in 1949 as the binding and sole correct programme intended for all domains of culture, and although several years later it ceased being officially in force, it never died. Ridiculed, it was recalled as resolutely as it had been previously announced. The post-1970s inaugurated a strange time for folk art. In the wake of the Gomułkaera drabness, which ended with the bloody events along the Baltic littoral, the authorities were compelled to offer the people something in return: Coca-cola, the Royal Castle in Warsaw, the Fiat family car, prefabricated housing estates, an opportunity to travel to the West. Supporting folk art fitted the reconstruction of society performed in a new spirit, and thus assumed the rank of a state issue and part of the cultural policy.

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