Zmieniający się rynek polskich tygodników opinii na początku pandemii COVID-19
Changes in Polish weekly opinion journals market at the beginning of the COVID-19 pandemic

Summary/Abstract: In this paper, the preliminary analysis of press segment in context of the media market is presented. Author also describes place of press segment in the media system as a whole. The aim of conducted study was to compare general sale of chosen weekly opinion magazines in the year before COVID-19 pandemic and in the first three months of 2020. The changes induced by virus in media system, especially in press segment were examined. The analysis of publishers behaviour revealed actions taken to prevent falling out of the market. The investigated magazines – Polityka, Newsweek Polska, Sieci, Tygodnik Powszechny – encouraged readers to use its digital form. Due to COVID-19 pandemic Wprost editors abandoned paper in favour of the digital version. The role of The Polish Chamber of Press Publishers and the coordination in actions of editorial boards were described. Some opinions about progress in printed press extinction were also evoked. Furthermore, the stages of press digitalisation process were described. To make the story complete, author discusses different theories about rise and fall of printed press.

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