THE IMPACT OF SOCIAL MEDIA IN ACHIEVING EFFECTIVE COMMUNICATION IN CONSTRUCTION PROJECT DELIVERY
THE IMPACT OF SOCIAL MEDIA IN ACHIEVING EFFECTIVE COMMUNICATION IN CONSTRUCTION PROJECT DELIVERY

Summary/Abstract: The role of social media in recent times has been interesting and captivating to the extent that they are seen as some sort of disruptive technologies that are altering the basic foundations of most firms. It is against this backdrop that this study sought to investigate the impact of social media in achieving effective communication in construction project delivery in Owerri, Nigeria. Using a simple random sampling technique, responses from 221 site based professionals representing 74% of the respondents were analyzed using inferential statistics via the means of Partial Least Squares (PLS) modeling technique. Results indicate that the use of Face book, Blogs and RSS feeds, Instant messaging, Tweeter and YouTube positively affects effective communication in construction project delivery in Owerri. The study recommends amongst others that the professionals within the built environment industry should make more effort in deploying of ICTs and specifically social media tools in communicating all their project management information and deliverables on line real time.

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