APPLICATION OF PROJECT MANAGEMENT IN CREATIVE INDUSTRY
APPLICATION OF PROJECT MANAGEMENT IN CREATIVE INDUSTRY
Author(s): Dejan Petrović, Vesna Milićević, Adam SofronijevićSubject(s): Business Economy / Management
Published by: Udruženje za upravljanje projektima - IPMA Srbija
Keywords: creative economy; project management approaches; creative industries; business performance
Summary/Abstract: The paper discusses the current relationship between creativity, economy and the ability to manage the projects in the creative industry. The focus is on contemporary tendencies in the creative economy and its implications for the business success of enterprises and development of companies and economy. Realization of projects in creative industries is especially reflected upon, having in mind their global variety, economic importance, and perspectives for improvement of business performance in the future. The last part of the paper analyzes the different approaches to project management in the creative industry.
Journal: European Project Management Journal
- Issue Year: 7/2017
- Issue No: 2
- Page Range: 59-66
- Page Count: 8
- Language: English