MYTHS AS A TOOL FOR MOBILIZING ON THE EXTREME RIGHT
MYTHS AS A TOOL FOR MOBILIZING ON THE EXTREME RIGHT

Summary/Abstract: Faulty communication of the failure of the constructs of a multicultural society, the initial failure to cope with the migration crisis in Europe, as well as the resistance of a section of the public to the centralization of national policies towards the European Union, gave representatives of extreme right parties a new hope for a political rise. The current political environment in Europe is extremely conducive to the creation of radically conservative parties with a mass membership base. The Slovak Republic is no exception, where the traditionalist electorate addresses the extreme right party Kotlebists – People's Party of Our Slovakia. The paper aims to identify the mobilization topics that this party brings into the public space. The strategic style of addressing and communication between the public and activists will be explained on mobilization topics. The analysis period is limited to November 2019 to October 2020. The reason for this framework is to focus on the election campaign of a political party and also focus on using the theme of COVID-19 on political party marketing with the emphasis on the fluctuation of political party preferences. The frame analysis will be primarily used in the data processing process. The methodology of the research will be also complemented by a critical analysis of the sources and an explanation of the traditional myths used by radical right.

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