HEPİNİZİ YENİ BİR ÜRÜN GİBİ GÖRÜYORUM! TEKRAR KULLANILABİLİR AMBALAJLARA YÖNELİK TÜKETİCİ TUTUMLARI
I SEE ALL OF YOU AS A NEW PRODUCT! CONSUMER ATTITUDES FOR REUSABLE PACKAGES
Author(s): Özgür Kuru, Elif BoyrazSubject(s): Business Economy / Management, Energy and Environmental Studies, Human Ecology
Published by: Kafkas Üniversitesi Sağlık, Kültür ve Spor Daire Başkanlığı Dijital Baskı Merkezi
Keywords: Reusable packaging; green packaging; willingness to pay;
Summary/Abstract: The purpose of this research is to determine the consumer attitudes towards reusable packaging applications that can be used in food products and the willingness of consumers to pay for products that use these packaging. For this purpose, face-to-face questionnaires were applied to 385 consumers in Giresun province and frequency analysis, explanatory factor analysis, independent samples t-test and One- Way ANOVA were applied to the data obtained through SPSS package program. The results of the research show that consumers will be willing to pay an extra price between 10-15% for the reusable packages, especially in well-known brands. However, not remembering the benefit of reusage during the purchase may cause deviations from this situation. The most important factor for consumers to choose reusable packaging is their willingness to save.
Journal: Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
- Issue Year: 11/2020
- Issue No: 22
- Page Range: 646-668
- Page Count: 23
- Language: Turkish