Pre-interaction language management and the relevance of ideology in a semiotic landscape of a plurilingual tourist area
Pre-interaction language management and the relevance of ideology in a semiotic landscape of a plurilingual tourist area

Summary/Abstract: The contemporary world is characterized by multilateral flows of globalization on our everyday practices. Globalization has been rather extensively penetrating into various socio-cultural spheres and related discourses. Tourist destinations and their discourses seem to be one of the most affected areas by this phenomenon. The current socio-linguistic understanding of language and communication follows this direction and accepts subjectivist perspectives on the world and language (cf. objectivist paradigm popular in the previous century) as not easily or clearly defined matter. Thus, I consider language not as a politically bound and context-free abstract system, but as semiotic resources existing in time and space or in the real material world where they function as both reflectors and producers of socio-cultural relationships, ideologies and values. Through the post-modern sociolinguistic approaches and their theoretical-methodological tools I examine the semiosphere of a frequented tourist destination located in the Slovak Republic. The aim of the paper is to discover the ideological background of resources forming the linguistic landscape of a local service provider and the effects of global and local factors on this landscape.

• Details
• Contents