A Streaming Video on Demand Service in the Context of the Mediaflow Theory Cover Image

Streaming a médiaflow célkeresztjében
A Streaming Video on Demand Service in the Context of the Mediaflow Theory

Author(s): Ferencz Mészáros
Subject(s): Media studies, Theory of Communication
Published by: Korunk Baráti Társaság
Keywords: streaming; Netflix; mediaflow; flow; television studies; tv; streaming video on demand; subscription; online; internet based; media convergence, show; House of Cards; Stranger Things

Summary/Abstract: My research is aimed at understanding how attention coupled with long-term, intense experience can be triggered by a specific media content. I have examined the tools used by different media providers to create and maintain a flow experience in the viewer. According to my approach, these tools have a common denominator, the mediaflow – a term defined by me –, which acts as a framework: the term is strongly related to the concept of flow defined by Raymond Williams and described by Mihály Csíkszentmihályi. In order to study the phenomenon, I worked for three years on building a theoretical background and associated methodology. Its validity was established through the comparative analysis of the common features used in the programming strategies of a commercial channel and in the structure of Netflix’s three major contents and its online platform.

  • Issue Year: 2021
  • Issue No: 01
  • Page Range: 10-17
  • Page Count: 8
  • Language: Hungarian
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