Response of the labor market to the needs and expectations of Generation Z Cover Image

Response of the labor market to the needs and expectations of Generation Z
Response of the labor market to the needs and expectations of Generation Z

Author(s): Martyna Bieleń, Jakub Kubiczek
Subject(s): Social Sciences, Economy
Published by: Szkoła Główna Handlowa w Warszawie, Fundacja Promocji i Akredytacji Kierunków Ekonomicznych
Keywords: generation Z; labor market; workplace; managing generational diversity; competitiveness; human capital; organization management

Summary/Abstract: We are witnessing a generational change in the labor market. The baby boomer generation is replaced by the representatives of the Z generation. The different environment in which they grew up, especially the technology advancing over several decades, has resulted in these generations having completely different characteristics. The conditions of a given generation influence the needs and expectations in private and professional life. This becomes a challenge for employers who have to adjust workplaces to their needs. Moreover, the working atmosphere can be an important factor in the employer's competitiveness in the labor market. Literature studies have shown that although there are many studies on Generation Y (preceding), there are few studies describing Generation Z in the labor market, thus creating a research gap. The purpose of this study was to analyze companies operating in Poland in terms of adapting their workplaces to the Z generation. The main focus of the study are issues related to a friendly atmosphere in the office, the latest technology, ambassador programs, internships and apprenticeships, benefit packages, onboarding and CSR. According to research enterprises make changes in order to adapt to generation Z, however, they do not manifest them excessively. Firms and organizations should consider development report on adjustments to generational change in the labor market.

  • Issue Year: 86/2020
  • Issue No: 4
  • Page Range: 87-94
  • Page Count: 8
  • Language: English