MEDIA AND ITS INFLUENCES ON PEOPLE IN NORTH MACEDONIA
MEDIA AND ITS INFLUENCES ON PEOPLE IN NORTH MACEDONIA

Summary/Abstract: Aim: This article was written in order to analyze the media influence on the people in North Macedonia and how the leisure time influences on choosing media sources. Method: For the purposes of the article, we have taken the last conducted research by the North Macedonian State Statistical Office and have conducted a survey using a sample of 2080 households surveyed continuously for 12 months, and we have analyzed the results in the relevance to our article. Results: We came to the results that the majority of citizens spend 36% of the day on sleeping; the leisure activities accounted for 22%; domestic activities represent 10%; employment accounted for 10%; eating and drinking represent 9%; different kinds of personal care – 4%; traveling accounted for 4%; and education is covered by 4%. Media has had a big influence on the people of North Macedonia which can be seen from the leisure time activity habits the nation has developed. Since the time devoted to media has increased, it is just one of the easily noticeable direct influences. Conclusion: The situation in North Macedonia, when put in numbers, states that people devote a lot of time to leisure activities, especially activities that include some kind of a media source in the most cases, so the influences of media are present and visible.

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