The Influence of Social-Media on Audiences of the TV Channels in Romania
The Influence of Social-Media on Audiences of the TV Channels in Romania
Author(s): Alina DINU, Raluca MAREI, Ion TUDOR, Lorian-Ovidiu VINTILA, Raluca-Elena GHINEASubject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: EDITURA ASE
Keywords: social-media; mass-media; audience; social television;
Summary/Abstract: Social-media influences people's lives including organizational activity. At the organizational level, social-media has changed the way employees communicate, multinational companies developing social-media platforms especially for their employees. The influence of social-media on mass media is a widely researched subject, and, we focused our attention on the way in which the activity on social-media of different TV stations in Romania influences their audiences. This study examines the influence of social-media on the audiences of ten TV stations in Romania. Through a questionnaire, we determined the rating of the TV stations without the influence of social-media and these audiences were compared to the official ones. The results of the study showed that there is an economic effect of the social-media influence in the case of the analysed TV stations.
Journal: Management and Economics Review
- Issue Year: 5/2020
- Issue No: 2
- Page Range: 217-231
- Page Count: 15
- Language: English