Turismul generat de film – o posibilă nișă pentru studenți
Film-induced tourism – a possible niche for students

Summary/Abstract: Students and young people travel are a growing market, which is becoming increasingly important for tourism service providers. Film-induced tourism is also a rising form of tourism. However, there is not much research to link student behavior to film-induced tourism. This research aims attention at two areas of tourism, focusing on students' general awareness of film-generated tourism and their experiences with accidental or intentional encounters with film settings. Furthermore, this paper also includes an analysis of students' interests in various film-related activities, such as visiting places that have become famous as a result of a movie, places where films have been cast, film theme parks, movie tours or attending film premieres and film festivals. The survey was conducted through an online survey in the form of a questionnaire that included both open and closed-ended questions. A total of 102 answers were collected and evaluated from students at various universities, up to age of 26 years. As far as the main research results, about 49% of respondents said they were familiar with the concept of film-induced tourism. However, only 24.5% have accidentally or intentionally visited movie sites. The interest in film-induced tourism among students is very high (about 88% wanting to participate in film-induced tourism activities), students being particularly keen on visits to places that have become famous as a result of a film (63.7%) and in places where movies were cast (61.5%). It also emerged that Romania is a little sought-after movie destination, but with a very high potential for growth, especially if the state were involved in promotion.

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