Influenţa reţelelor de socializare asupra manifestării spiritului antreprenorial
The influence of social networks on the manifestation of entrepreneurial spirit
Author(s): Adriana Cheleş, Marius ConstantinSubject(s): Business Economy / Management, Micro-Economics, Marketing / Advertising, ICT Information and Communications Technologies, Socio-Economic Research
Published by: EDITURA ASE
Keywords: entrepreneurship; social networks; advertising; promotion; virtual communication;
Summary/Abstract: No matter the economic agents (consumer/producer), specialists or entrepreneurs, social networks facilitate experience interactions and communication. Therefore, the concept of entrepreneurship implies new meanings in terms of interaction and communication, which entrepreneurs should acknowledge and try to make profit of it. The social networks influence on the entrepreneurship spirit is measured using two different methods of research: data analysis and the questionnaire technique. Results tend to surprise, providing a new positive perspective on businesses that are active in the virtual space (social media). Social networks represent a hybrid between promotion and advertising, which revolutionizes communication strategies and determines the creation of close communities and a better public education in terms of purchasing habits. The extension of the digital advertising suppresses the classic ways of advertising and promotion, having a more powerful impact on the public, targeted by businesses.
Journal: Colecţia de working papers a Facultăţii de Economie Agroalimentară şi a Mediului
- Issue Year: 2017
- Issue No: 1
- Language: Romanian