ULOGA EKONOMSKE DIPLOMATIJE U PODRŠCI IZVOZU - SLUČAJ BH. DIPLOMATSKO-KONZULARNIH PREDSTAVNIŠTAVA U REPUBLICI TURSKOJ
THE ROLE OF ECONOMIC DIPLOMACY IN SUPPORT TO EXPORT - THE CASE OF BIH DIPLOMATIC AND CONSULAR MISSIONS IN THE REPUBLIC OF TURKEY

Summary/Abstract: Economic diplomacy as a subset within related scientific disciplines appears relatively late, it can be traced back to the earliest beginnings of diplomatic history. The development of technology and communication development have contributed to the accelerated processes of globalization and various forms of integration, both in the sphere of politics and economy. These processes have made economic diplomacy to be a significant part of state policies as well as a subject of theoretical research. The aim of this research was to present the activities of economic diplomacy of Bosnia and Herzegovina in support of exporters to the market of the Turkish Republic and to analyse the perceptions and evaluations of B&H exporters about those activities. For this purpose, surveys were conducted and data was collected from representatives of the Ministry of Foreign Affairs of B&H and diplomats at the Embassy of B&H in the Republic of Turkey. Also, based on the reference sample, the attitudes of B&H exporters who were present on the Turkish market were also collected. Data collected on the basis of this research shows that there is some cooperation between B&H diplomatic representatives and representatives of exporters, but it is necessary to improve it both, in terms of quantity and quality. The research results clearly indicate the need for a strategic management of economic diplomacy which will consider the needs of the business sector, including areas such as: attracting foreign investment, export promotion, attracting tourists and adequate construction of the image of B&H.

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